Wendy’s (WEN) stock had one of its wildest days in years on Wednesday, jumping 26% to close at $7.88. The fast-food chain briefly hit a 35% intraday gain before pulling back, drawing comparisons to the meme stock frenzy of 2021.
The rally had Reddit’s fingerprints all over it. A thread titled “We need to save Wendy’s” on WallStreetBets racked up more than 20,000 upvotes, and trading volume exploded to levels that briefly exceeded chip heavyweights Micron and Intel. Not bad for a burger chain.
$WEN is up 26%+ premarket after going viral
the thesis is simple:
“We need to save Wendy’s before it’s too late. If this company goes bankrupt, we’ll all be out of a job!”
is $WEN the next $GME or are we putting the fries in the bag? pic.twitter.com/LQs8mNJjvq
— WallStreetBets (@wallstreetbets) June 24, 2026
Wendy’s came into Wednesday’s session as a battered stock. WEN had dropped nearly 50% over the past year and lost roughly two-thirds of its value over five years. The company’s first-quarter operating profit fell 21.9% to $64.9 million, weighed down by a 6.8% drop in same-store sales, rising commodity costs, and labor pressures.
That kind of beaten-down backdrop is exactly what momentum traders look for. With a market cap of around $1.5 billion, WEN is small enough that a wave of buyers can move it fast.
Another fuel source: a massive short position. About 30% of Wendy’s public float was sold short heading into Wednesday, meaning a large number of traders were betting the stock would fall. When it moved the other way, those traders faced pressure to buy back their positions — accelerating the very rally they had bet against. That’s a short squeeze, and Wendy’s ticked nearly every box.
There was actual company news behind the move too. Wendy’s appointed Steve Cirulis — formerly CFO at Potbelly Corporation — as its new Chief Financial Officer and Chief Strategy Officer. Cirulis joins CEO Robert Wright, who took the helm on May 21. Both previously worked together at Potbelly, where they helped engineer a turnaround that saw the company’s stock rise more than 500% during their tenure.
The Potbelly connection gave the Reddit crowd something real to point to. Whether the turnaround narrative is enough to justify a sustained run is another question.
Analysts aren’t exactly bullish on the fundamentals. Sales growth is expected to come in below 1% next year. The dividend yield of 7.12% looks attractive, but it also reflects how low the stock has fallen. The 52-week range runs from $6.07 to $12.04 — Wednesday’s close of $7.88 sits well below where WEN was trading just a year ago.
That said, Wendy’s average volume is around 13 million shares. Wednesday’s session saw 48,600 trades reported at one point — volume was moving in unusual bursts throughout the day, reflecting the Reddit-driven nature of the activity.
Cirulis officially joined as CFO and Chief Strategy Officer on Tuesday, June 24, making Wednesday’s move the market’s first full-day reaction to both the appointment and the Reddit attention arriving at the same time.
The post Wendy’s (WEN) Stock Jumps 26% as Reddit Decides It’s Time for a Comeback appeared first on CoinCentral.
