TL;DR
World Liberty Financial, the DeFi project backed by Donald Trump, launched its WLFI token on Ethereum, marking a notable debut due to its market capitalization and the substantial initial returns for early buyers.
The token started trading on Monday, September 1, and just two hours after its launch, CoinGecko ranked WLFI as the 30th largest cryptocurrency, with a market capitalization of $7.6 billion and a fully diluted valuation of $26.7 billion. CoinMarketCap places it at 24th, with a $6.48 billion market cap and a fully diluted value of $26.28 billion.

The initial price for whitelist buyers was $0.015 per token. Today, trading around $0.265, those early investors have earned gains exceeding 1,700%. Trading activity has been intense: over $8.5 million in long positions and $3.85 million in shorts were liquidated within just four hours, totaling $12.36 million. In comparison, Bitcoin saw $6.77 million in leveraged positions liquidated during the same period. Prediction platforms like Myriad indicate users expect an initial downward trend, with a 66% probability that red candles will outnumber green ones in the first 69 hours of trading.

At the time of writing, WLFI has risen 9% during the day, trading around $0.2492 per token, with a market capitalization of $6.14 billion.
WLFI started as a non-transferable governance token, raising $550 million through two sales rounds completed in March. Following a vote by holders in July, the token became transferable and began trading on centralized exchanges like Gate, Bybit, and Binance, coinciding with Labor Day in the United States.
World Liberty Financial operates as a DeFi project that will enable non-custodial cryptocurrency trading and provide lending and borrowing services, though full operations have not yet launched. The project has already issued its USD1 stablecoin, pegged to the dollar and currently the sixth-largest by market capitalization. The founding team includes Donald Trump, his three sons, Steven Witkoff, and five other members.

The co-founders emphasize that World Liberty Financial aims to deliver a fast, efficient, and reliable financial infrastructure, focused on ecosystem governance and strengthening financial freedom aligned with U.S. values