Transak, a stablecoin payments infrastructure serving over 450 applications worldwide and a long-standing fiat onboarding partner for MetaMask, is now exclusively supporting stablecoin onramping through MetaMask’s Deposit button, including the upcoming integration of MetaMask USD (mUSD), the wallet’s newly launched native stablecoin. Beginning September 15th, MetaMask users in the US and EU can purchase mUSD as well as stablecoins such as USDC and USDT at near 1:1 rates directly within the application, utilizing Transak’s white-label application programming interfaces (APIs) and named IBAN functionality.
This development represents an evolution in how wallets and cryptocurrency applications handle onramping and stablecoins. MetaMask, which serves over 100 million users globally, is moving beyond traditional third-party widgets and redirects to provide a fully embedded experience aimed at reducing friction, lowering costs, and offering onboarding comparable to neobanking.
The announcement follows two notable developments: Transak’s recent strategic fundraising to expand its stablecoin infrastructure internationally, and MetaMask’s launch of its native stablecoin, mUSD. Issued by Bridge, a Stripe company, and powered on-chain by M0, a decentralized stablecoin infrastructure and liquidity platform, mUSD is deeply integrated into MetaMask. Combined with Transak’s embedded 1:1 stablecoin onramp, this integration enhances MetaMask’s position as a gateway for mainstream stablecoin adoption, delivering a seamless fiat-to-stablecoin experience along with a wallet-native digital dollar for use across Web3.
Historically, wallet on-ramps like MetaMask were primarily focused on providing access to cryptocurrency assets, but user behavior and use cases have evolved. MetaMask is adapting to support a wider range of activities beyond trading, including payments, remittances, and everyday financial functions. Transak’s native on-ramp feature simplifies and reduces the cost of topping up the MetaMask Card, enabling users to manage their funds seamlessly for practical financial use.
Stablecoins are no longer limited to trading; they now facilitate payments, remittances, savings, and other daily financial activities across multiple applications. MetaMask’s updated deposit flow reflects this evolution, allowing users to convert fiat into self-custody assets in a way that is intuitive, fast, and focused on practical utility.
Through direct integration of Transak’s white-label infrastructure, MetaMask provides users with transparent, 1:1 stablecoin purchases, a new Deposit button supporting bank transfers (SEPA, Wire, ACH) and cards (Visa, MasterCard, Apple Pay, Google Pay), named IBANs (virtual bank accounts) to be launched later this year, and a fully native, branded experience without pop-ups or redirects.
“Buying crypto should feel as smooth and safe as using your bank app,” said Lorenzo Santos, Senior Product Manager at MetaMask, in a written statement. “With Transak’s white-label integration, we’re able to offer that experience, bringing together the reliability of fiat rails with the ownership and control of self-custody,” he added.
“This experience is built for the millions now looking to onboard into crypto, not as traders, but as everyday users,” said Sami Start, Co-Founder and CEO of Transak, in a written statement. “It brings the benefits of global payments and smart contracts to the forefront, making them accessible at last and laying the groundwork for the next wave of adoption,” he added.
Unlike traditional cryptocurrency on-ramps, which have often been costly and inconsistent—resulting in users losing 2–5% of funds to card fees, spreads, and hidden charges, along with cumbersome redirects and failed transactions—MetaMask’s onboarding process has historically required balancing convenience with self-custody control.
With this new integration, that balance shifts. By prioritizing stablecoins, Transak has redesigned its infrastructure from the ground up, implementing stablecoin-first onboarding flows, establishing direct partnerships with banks and stablecoin issuers, and optimizing payment routing and liquidity aggregation.
Transak now enables near 1:1 stablecoin purchases directly within MetaMask, setting a new benchmark for user experience in the cryptocurrency landscape: fast, cost-effective, and intuitive, resembling the simplicity of topping up a neobank wallet rather than navigating complex cryptocurrency procedures.
The post Transak And MetaMask Partner To Provide 1:1 Stablecoin On-Ramping And Named IBANs appeared first on Metaverse Post.
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