
Trump Media & Technology Group (TMTG), fresh off its controversial public debut, revealed Tuesday that it will launch a joint Cronos treasury worth billions. The optics are clear: Trump’s orbit is explicitly hitching itself to a crypto ecosystem that’s been fighting to stay relevant.
Within hours of the news, CRO jumped from $0.20 to $0.23—its sharpest move in nearly two years. By Wednesday, Crypto.com CEO Kris Marszalek took to X, bragging that the “CRO Strategy” had juiced the token’s value by 40%, putting Trump Media’s CRO stash at over $1.5 billion. Even Trump Media’s stock (DJT) rose 5% in sympathy.

Cronos jumped before pulling back as traders took profits, Source: BNC
Predictably, the news split the community:
This deal isn’t about CRO at all—it’s about Trump trying to graft himself onto crypto culture. By leveraging a mid-tier chain like Cronos, Trump Media gets exposure to Web3 without competing head-on with Bitcoin or Ethereum communities, where loyalties are harder to sway.
For Crypto.com, the risk is reputational. Hitching CRO to Trump might grab headlines, but it could also alienate politically neutral users who don’t want their token bags tied to partisan battles. In other words, CRO just became more volatile—not only in price, but in meaning.
CRO holders finally have a catalyst after years of dormancy, but it’s a double-edged sword. The pump is real, the treasury is massive, and the headlines are loud. But now, Cronos’ future is tethered to Trump’s media machine—an unpredictable beast that could just as easily elevate CRO as crash it under the weight of political chaos.
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