US-based KPop company Titan Content, founded by Nikki Semin Han, has revealed plans to introduce 2GATHR, a fan interaction application built on TITAN, a customized Avalanche Layer 1 developed with AvaCloud. The platform is expected to become available shortly on both Google Play and the Apple App Store, offering fans opportunities to engage with artists through daily activities, interactive content, and community features, positioning them at the center of the KPop experience.
“We’re launching more than a group—we’re sparking a movement,” said Nikki Semin Han, Chairman of Titan Content, in a written statement. “2GATHR, built on our own blockchain called TITAN, breaks new ground by delivering something extraordinary for fans. AtHeart represents our bold, innovative spirit,” he added.
The introduction of 2GATHR aligns with the debut of AtHeart, a seven-member act—Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun—formed through international auditions and developed in collaboration with Republic Records’ IMPERIAL Music. Under the direction of Han, previously CEO of SM Entertainment, AtHeart marks the first group created by Titan Content as part of its initiative to advance K-pop through new approaches in production, fan interaction, and talent development.
An important aspect of 2GATHR is the integration of Avalanche blockchain, which allows fans to obtain exclusive digital assets, including limited-edition NFTs linked to AtHeart’s music, visuals, and performances. This approach guarantees authenticity and verifiable ownership, enhancing the interactive fan journey. Although blockchain technology supports the system, the application is designed to remain straightforward and accessible for all users.
The organization backing the rollout of Avalanche Layer 1 blockchains expressed approval of Titan’s strategy centered on prioritizing fan engagement:
“We need applications that everyday consumers will use, and those applications will come from specific experiences that bring them value,” said John Nahas, Chief Business Officer of Ava Labs, in a written statement. “Avalanche allows any business to leverage our customizable blockchain technology to maximize its use case,” he added.
His remarks highlight the emphasis placed on delivering distinctive, fan-centered experiences through 2GATHR. Beyond creating new avenues for fan engagement, Titan Content has also adopted blockchain technology to modernize and streamline processes such as artist compensation and voting systems. AtHeart made its official debut on August 13th, 2025, with the release of its first EP Plot Twist, marking the emergence of a new K-pop act that quickly gained international recognition and became one of the most talked-about debuts of the year.
Operating out of Los Angeles, Titan Content combines Korean cultural foundations with a global outlook, guided by Han, whose career includes shaping groups like H.O.T., Girls’ Generation, and EXO. AtHeart’s development can be followed across social platforms as 2GATHR continues to advance the K-pop landscape into 2025.
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