Vietnam’s crypto scene is buzzing with energy, and nowhere is that more evident than in the way people connect through their phones. As Mark Tran, Country Head of Bitget Vietnam, shared with us, mobile-first adoption shapes everything, from lightweight app performance and seamless local banking integration to gamified experiences inspired by global sports partnerships.
In our conversation, he unveiled how Bitget is working to earn user trust, nurture local builders, and help Vietnam claim its spot as a Web3 innovation hub.
For mobile users in Vietnam, what UX and localization features should the mobile app prioritize?
In Vietnam, where mobile-first adoption drives the majority of crypto activity, our focus is on building an app that feels both familiar and engaging. On the practical side, this means lightweight performance for a wide range of devices, seamless Vietnamese language support, and fiat on/off ramps that integrate with local banking and payment systems.
Beyond functionality, Bitget also believes in making the user journey exciting. That’s why our UI/UX incorporates gamification features, tied to our global partnerships with La Liga and MotoGP
. These elements introduce interactive challenges, reward systems, and branded campaigns that keep users motivated and engaged—not just as traders, but as part of a larger lifestyle community. By blending smooth usability with gamified experiences, we aim to create a mobile app that feels tailored for Vietnam’s dynamic, youthful user base.
Vietnam is one of the fastest-growing crypto markets—how do you think Bitget should build trust with first-time users here?
For first-time users, trust is the most important factor—and at Bitget, we’ve built that foundation through security, transparency, and compliance.
On the security front, our Protection Fund has grown to over $700 million, one of the largest in the industry. It acts as a safeguard for users, ensuring peace of mind even in extreme market conditions.
On transparency, we go beyond industry norms. Bitget publishes Proof of Reserves, confirming that user assets are fully backed 1:1. Our July 2025 Transparency Report also showed $5.66 billion in total assets, of which $5.62 billion are clean assets, ranking us 5th globally by net inflows with $461.3 million in July alone. This proves users are not only choosing Bitget, but trusting us with long-term custody. Our Ethereum reserves also grew to 211,200 ETH, signaling strong user confidence and liquidity depth.
Bitget recently secured a Digital Asset License in Georgia, adding to our growing portfolio of approvals that includes AUSTRAC in Australia, OAM in Italy, VASP registrations across the EU, and regulatory operations in the UK, El Salvador, and Argentina. Each of these milestones proves that Bitget doesn’t just wait for regulations to arrive—we actively seek them out and build with them.
Trust isn’t built overnight—it’s earned through consistent protection, proof, and performance. With over 120 million users worldwide, a robust clean asset ratio, and a track record of safeguarding funds while delivering innovation—from our Mastercard crypto card to grassroots education initiatives—Bitget is committed to being the most trusted entry point for Vietnam’s next wave of crypto adopters.
What differences do you see between crypto users in Vietnam and those in other countries?
Vietnam is one of the most exciting crypto markets—the industry has gone through much broader evolution as well from a vibrant community of retail crypto users to builders to developers, and entrepreneurs who are creating real projects, not just speculating on tokens.
This builder culture is one of Vietnam’s biggest differentiators. From gaming and DeFi protocols to Web3 infrastructure and NFT ecosystems, Vietnam consistently punches above its weight in producing projects that gain global recognition. The local talent pool—especially among young developers—is incredibly strong, and it’s driving Vietnam’s reputation as a Web3 innovation hub.
At the same time, users in Vietnam are highly curious and community-driven. They’re quick to adopt new features, experiment with dApps, and participate in ecosystems beyond trading—whether it’s GameFi, social tokens, or real-world payment use cases like VietQR integration. This contrasts with more mature markets, where adoption can be slower and more institutional.
For Bitget, this means Vietnam isn’t just a user market—it’s a builder market. Supporting this ecosystem through education, incubation, and community engagement is just as important as providing secure trading and wallet services. Vietnam’s crypto community isn’t waiting for the future—they’re actively building it.
Predict future product trends in Vietnam’s crypto space—how would Bitget lead or adapt?
We foresee three key trends: (1) stablecoin-powered everyday payments, (2) integration of crypto with gaming and social apps, and (3) growing demand for educational content. Bitget will lead by strengthening stablecoin liquidity, building APIs for game and app developers, and investing in educational and community programs to drive sustainable adoption.
Vietnam’s regulatory environment is evolving—how should Bitget stay proactive and compliant?
We actively engage in dialogue with regulators and industry associations, ensuring transparency in our operations. Proactive compliance means aligning with global AML/KYC standards while adapting to local requirements as they emerge.
What role do you think education events or workshops should play in Bitget’s strategy in Vietnam?
Education is the foundation of adoption. Workshops, campus events, and partnerships with local communities allow us to demystify crypto, promote safe practices, and showcase real-world use cases. These initiatives help turn curiosity into confidence, and confidence into long-term trust.
That’s why Bitget has made Vietnam a centerpiece of its global education strategy. On August 26, we brought Crypto Experience Month to Ho Chi Minh City, where students, first-time users, and builders got hands-on exposure to payments, NFTs, GameFi, and decentralized applications. We’ve also organized hackathon workshops at leading universities and collaborated with ecosystems like Solana and Sui, empowering Vietnam’s next generation of Web3 developers to learn by building.
These efforts are part of our Blockchain4Youth (B4Y) initiative, which by 2026 aims to reach 1 million students and early-career professionals through workshops, hackathons, and industry collaborations. In Vietnam, this means going beyond trading education—we’re equipping young people with the knowledge and tools to become the builders, entrepreneurs, and leaders of tomorrow’s decentralized economy.
Why is user education on crypto scams important in Vietnam?
Crypto education, particularly on scams, is not just important—it’s critical in Vietnam’s emerging digital economy. As one of Southeast Asia’s most dynamic crypto markets, Vietnam boasts high adoption—but also growing risk. In 2023 alone, crypto-related investment frauds in the country surged to approximately $3.94 billion, up 53% year-over-year. It’s often novice investors and elderly users—who may lack awareness of sophisticated threats—who are most vulnerable.
That’s where Bitget steps in with education as a shield. Education is the foundation of adoption. Workshops, campus events, and partnerships with local communities allow us to demystify crypto, promote safe practices, and showcase real-world use cases. These initiatives help turn curiosity into confidence, and confidence into long-term trust.
Bitget’s Anti-Scam Month & Local Campaigns
Globally, every June since 2024, Bitget has hosted Anti-Scam Month—a concerted campaign focused on raising scam awareness, backed by data and immersive user education. Under themes like “Smarter Eyes, Stronger Shields,” we’ve rolled out an interactive Anti-Scam Hub, the Smarter Eyes Challenge mini-game, security blogs, and community storytelling—all designed to empower users to spot and avoid fraud before it happens.
Bitget’s efforts have proven effective: in the Smarter Eyes Challenge, although just 8.6% of users detected all scam traps on their first attempt, 65.41% passed all levels after guided learning, reflecting a tangible jump in scam awareness.
Bitget Vietnam-Specific Outreach: The OOH Campaign
Understanding the need for tailored engagement, Bitget in 2024 launched a unique out-of-home (OOH) social campaign in Vietnam, featuring educational posters and banners at bus stops, subway stations, and street-side billboards. Designed with expert input from anti-fraud authorities and financial institutions, the campaign delivered clear, accessible tips on spotting social engineering, phishing, romance scams, and fake investment schemes—reaching vulnerable groups where they live and commute.
Why This Matters for Vietnam
Combining grassroots offline messaging with interactive digital education transforms awareness into resilience. In a market where adoption is racing forward, these efforts ensure that users are not left defenseless. Bitget’s proactive stance—educating users, sharing threat intelligence, and embedding vigilance into our brand—strengthens trust and sets a higher standard for the entire ecosystem.
In short: In Vietnam, educating users about crypto scams isn’t optional—it’s foundational. Bitget’s blend of global campaigns and local activation helps build a safer, smarter, and more inclusive crypto future.
How does Bitget view its role beyond being a crypto exchange in Vietnam?
We see ourselves as an ecosystem builder. Beyond trading, Bitget aims to empower users with secure wallets, educational initiatives, real-world payment solutions, and opportunities to participate in Web3 innovation. Our role is to make Vietnam not only a fast-growing crypto market, but also a global leader in responsible, innovative blockchain adoption.
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