John traces his origin story from early Bitcoin believer to battle-tested investor, recounting the moment he and his wife went “all in” on crypto during the 2017 bull run — and the brutal reality check that followed when the market collapsed. That near-death experience for his marketing business reshaped his philosophy around risk, leading him to embrace diversification over maximalism. The result: a framework that treats crypto not as a lottery ticket or ideological crusade, but as a serious asset class that earns its place alongside stocks and bonds.
At the core of John’s book is a simple but contrarian portfolio model: a traditional 60/30-style mix of stocks and bonds, plus up to 10% allocated to high-quality crypto assets like Bitcoin and Ethereum. He argues this small slice has historically captured outsized upside while strictly limiting downside risk — even in worst-case scenarios. John also takes aim at financial advisors for being “a decade behind,” suggesting everyday investors can now build and manage this strategy themselves with the right tools and long-term mindset.
Beyond numbers, John brings storytelling and big ideas into the mix, drawing inspiration from legendary investors like Warren Buffett, Ben Graham, and Bill Miller to apply value-investing principles to blockchain projects. He shares his bold conviction that crypto and AI represent unevenly distributed futures — and that a global digital currency is not a question of “if,” but “when.” The conversation closes on sci-fi, Asimov, and the long arc of technological change, framing crypto not just as an investment, but as a bet on the architecture of tomorrow’s financial system.
New Book – The Intelligent Crypto Investor
Brave New Coin
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