Just in time for football season, a major new partnership has landed in the prediction markets world.
This Robinhood prediction markets deal brings Crypto.com and its newly independent trading platform OG.com into Robinhood's event contract network, and it comes with something bigger attached: Robinhood is also picking up equity stakes in both companies as part of the arrangement.
Source: crypto_banter on X
According to Robinhood's own, the company will begin routing a selection of football event contract to Crypto.com's CFTC-regulated exchange and clearinghouse starting September 8.
That regulated infrastructure operates under two names: inside the Crypto.com app it's branded Crypto.com Derivatives North America, while a separate, trader-focused app runs under the OG.com brand.
Football contract specifically will start flowing to OG.com from that date onward.
As part of this deal, Robinhood Markets will also hold equity stakes in both Crypto.com and OG.com, priced in line with Citadel Securities' recent investment into Crypto.com Group at a $20 billion valuation.
Terms of the equity stake itself were not disclosed.
Robinhood's prediction markets business has been on an extraordinary run this year.
Per the company's own figures, Q2 alone saw 13.6 billion event contract traded, and the World Cup period alone accounted for more than 5 billion contracts.
Since launching roughly two years ago, customers have traded over 45 billion contract total on the platform, with more than 30 billion of those coming just through the end of August this year.
That growth is clearly the backdrop for this expansion. Robinhood has been steadily diversifying where it routes contract, and this fits that pattern:
Event contracts are already routed to Kalshi and ForecastEX
In June, Robinhood began routing contracts to Rothera, a CFTC-licensed exchange run through its joint venture with Susquehanna International Group
Now, Crypto.com and OG.com join that same routing network, specifically for football contracts to start
JB Mackenzie, Robinhood's VP and GM of Futures and Prediction Markets, framed the move around resilience, saying that routing contract to multiple venues helps build a stronger and more diverse marketplace.
He specifically pointed to football's return and the approaching midterms as reasons this timing matters.
On the Crypto.com side, founder and CEO Kris Marszalek described this as just the starting point of a broader relationship between the companies, saying the goal is to make OG.com the most liquid venue globally for innovative derivative instruments, beginning with prediction markets before expanding into futures and perpetuals.
That comment suggests this football rollout is a first step rather than the full scope of what's planned.
This partnership isn't just a backend routing change; it comes with real product updates for users too.
Both the Pro and College Football trading experiences are getting redesigned, including
| Feature | What's New |
| Live data | Improved real-time data feeds for game tracking |
| Trading hub | Dedicated hub letting users filter contracts by week, team, or conference |
| Contract variety | New options including game outcomes, player props, and custom combo contracts |
| Player and team data | Stats and standings data expected to arrive later this fall |
College and pro football contracts going forward will be routed across a mix of OG.com, Kalshi, and Rothera depending on availability at each venue.
Separately, and not directly tied to the Crypto.com partnership, Robinhood is also launching its most complete election trading experience yet ahead of the 2026 midterms, complete with a dedicated hub, interactive heat maps showing candidate performance at state and federal levels, and near real-time vote counting once polls close.
Midterm contracts currently route to Kalshi and Rothera, though expansion to Crypto.com and OG.com could follow in the coming weeks.
Robinhood CEO Vlad Tenev has previously called prediction markets the fastest-growing business in the company's history, and this Robinhood prediction markets deal reinforces just how central that category has become.
A few things stand out about what this partnership signals more broadly:
Bringing in a major crypto exchange as both a routing partner and an equity stake target shows how blurred the lines are becoming between crypto platforms and traditional prediction markets
The equity component tied to a $20 billion valuation shows real financial weight behind what might otherwise look like a simple product integration
Marszalek's comments about expanding into futures and perpetuals suggest this could grow well beyond sports and election contracts over time
This Robinhood prediction markets deal marks a meaningful expansion for both companies, pairing Robinhood's massive and rapidly growing event contract volume with Crypto.com's newly spun-off OG.com platform, backed by an equity relationship tied to a $20 billion valuation.
With football contracts already routing as of September 8 and Marszalek describing this as just the beginning of a longer-term partnership, this looks like the opening move in what could become a much larger relationship between the two companies heading into an eventful fall of football and midterm election trading.
This content covers financial markets and is for general information only. It is not financial, investment, trading, or legal advice. Crypto assets are volatile and can lose value fast. Always do your own research. Speak with a licensed financial advisor before making investment decisions.
